Stores/Shopping
Amazon Sales by Country 2025
Amazon Net Sales
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Country | Amazon Net Sales 2024↓ | |
|---|---|---|
 | United States | $438.00 Bn |
 | Germany | $40.90 Bn |
 | United Kingdom | $37.90 Bn |
 | Japan | $27.40 Bn |
| Total | $544.20 Bn |
- In addition to the listed countries, the rest of the world (including India) generated an estimated $81.97 billion in sales in 2023.
Amazon sales by country are usually considered in terms of market share or markets. The United States has the lead in the market and holds approximately 68 percent of Amazon sales by country internationally. In 2021, it was estimated that Amazon sales out of the United States were $314 billion. In 2024, the number was $438 billion. Germany was considered a close second at the time by some reports, with $40.9 billion in sales.
That report also indicated that the United Kingdom sales were approximately $37.9 billion. Additionally, it is estimated that the markets of Germany, the United Kingdom, and France combined make up about 20 percent of the international Amazon market.
Amazon in the United Kingdom
Amazon sales in the United Kingdom were estimated to be approximately $17.5 billion in 2019, $26.5 billion in 2020, $31.9 billion in 2021, and $37.9 billion in 2024. This is a country with a population of 69 million and Amazon growth beginning in 1998. The leading category for sales here is electronics and tech.
Amazon in Germany
Amazon in Germany sales have grown from $29.6 billion in 2020 to $40.9 billion as of 2024. This country with a population of 84 million also saw a launch in 1998. Germany is home to 9 fulfillment centers and also has its top sales in the electronics and tech category. It sees a growth of approximately 8.7 percent annually.
Amazon in France
Amazon in France is home to over 180 million visitors every month, with many European buyers frequenting the French site due to product selection. One French survey also reports that 37 percent of French buyers will buy on Amazon several times a year as their means of shopping, and 60 percent of French buyers won’t buy anywhere else.
Sales in France were estimated at $6.9 billion in 2020 and experienced annual growth of 17.02 percent. There are 10-15 fulfillment and logistics sites in France, with top sales leading in the electronics and tech category.
The History of Amazon Sales
When exploring Amazon sales by country, the history of Amazon is worth looking at. Amazon originally began as an online bookstore, launched in 1994 by Jeff Bezos. The first store opened online out of his garage in Bellevue, Washington. Today, it is considered to be an everything store and offers almost any product legally sold online. It is now a company with billions in sales worldwide and is among the most influential e-commerce sites in the world.
