Gulf Shores is a city located in Baldwin County, Alabama. Gulf Shores has a 2025 population of 17,950 . Gulf Shores is currently growing at a rate of 2.98% annually and its population has increased by 16.9% since the most recent census, which recorded a population of 15,355 in 2020.
The average household income in Gulf Shores is $93,620 with a poverty rate of 11.36%. The median age in Gulf Shores is 50.4 years: 51 years for males, and 49.2 years for females. For every 100 females there are 79.8 males.
Data after 2023 is projected based on recent change
The racial composition of Gulf Shores includes 89.54% White, 3.35% other race, and smaller percentages for Two or more races, Black or African American, Asian, Native American and multiracial populations.
White (89.54%)
Other race (3.35%)
Two or more races (2.68%)
Black or African American (2.65%)
Asian (1.29%)
Native American (0.48%)
Race | Population | Percentage (of total) |
|---|---|---|
| White | 14,134 | 89.54% |
| Other race | 529 | 3.35% |
| Two or more races | 423 | 2.68% |
| Black or African American | 419 | 2.65% |
| Asian | 204 | 1.29% |
| Native American | 76 | 0.48% |
Married
Widowed
Divorced
Separated
Never Married
Gulf Shores' average per capita income is $42,314. Household income levels show a median of $73,873. The poverty rate stands at 11.36%.
Name | Median | Mean |
|---|---|---|
| Married Families | $110,115 | - |
| Families | $91,291 | $114,720 |
| Households | $73,873 | $93,620 |
| Non Families | $47,488 | $57,414 |
Average Income
Median Household Income
Poverty Rate