Norton Shores

County:: Muskegon County
County Seat:: No
Area (mi²):: 23.243
State:: Michigan

Norton Shores is a city located in Muskegon County, Michigan. Norton Shores has a 2025 population of 24,996. Norton Shores is currently declining at a rate of -0.02% annually and its population has decreased by -0.09% since the most recent census, which recorded a population of 25,018 in 2020.

The average household income in Norton Shores is $89,879 with a poverty rate of 5.76%.The median age in Norton Shores is 40.1 years: 39.2 years for males, and 40.8 years for females.

Demographics

The racial composition of Norton Shores includes 88.81% White, 4.09% Black or African American, and smaller percentages for Asian, Native American, other race and multiracial populations.

Population by Race

Race	Population	Percentage (of total)
White	22,203	88.81%
Two or more races	1,326	5.3%
Black or African American	1,023	4.09%
Asian	227	0.91%
Native American	147	0.59%
Other race	74	0.3%

Norton Shores Marital Status

Married

Widowed

Divorced

Separated

Never Married

Economics and Income Statistics

Norton Shores' average per capita income is $43,638. Household income levels show a median of $73,390. The poverty rate stands at 5.76%.

Families: A family includes the owner or renter of the home along with everyone related to them - whether through birth, marriage, or adoption. This includes relatives like spouses, children, parents, siblings, grandparents, and any other family members.

Households: A household includes all the people who occupy a housing unit (such as a house or apartment) as their usual place of residence.

Non Families: A nonfamily household is either someone living alone or when the owner/renter lives with people they aren't related to, like roommates.

Name	Median	Mean
Married Families	$99,614	-
Families	$88,363	$98,302
Households	$73,390	$89,879
Non Families	$46,435	$63,260

$43,638

Average Income

$73,390

Median Household Income

5.76%

Poverty Rate