New London

County:: Rusk County
County Seat:: No
Area (mi²):: 8.607
State:: Texas

New London is a city located in Rusk County, Texas. New London has a 2025 population of 996. New London is currently growing at a rate of 0.81% annually and its population has increased by 4.18% since the most recent census, which recorded a population of 956 in 2020.

The average household income in New London is $67,419 with a poverty rate of 10.31%.The median age in New London is 51.5 years: 49.4 years for males, and 55.6 years for females.

Demographics

The racial composition of New London includes 82.72% White, 3.01% Black or African American, and smaller percentages for Native American, other race, Asian and multiracial populations.

Population by Race

Race	Population	Percentage (of total)
White	991	82.72%
Two or more races	141	11.77%
Black or African American	36	3.01%
Native American	25	2.09%
Other race	3	0.25%
Asian	2	0.17%

New London Marital Status

Married

Widowed

Divorced

Separated

Never Married

Economics and Income Statistics

New London's average per capita income is $44,792. Household income levels show a median of $50,909. The poverty rate stands at 10.31%.

Families: A family includes the owner or renter of the home along with everyone related to them - whether through birth, marriage, or adoption. This includes relatives like spouses, children, parents, siblings, grandparents, and any other family members.

Households: A household includes all the people who occupy a housing unit (such as a house or apartment) as their usual place of residence.

Non Families: A nonfamily household is either someone living alone or when the owner/renter lives with people they aren't related to, like roommates.

Name	Median	Mean
Married Families	$58,036	-
Families	$54,297	$72,660
Households	$50,909	$67,419
Non Families	$19,141	$34,663

$44,792

Average Income

$50,909

Median Household Income

10.31%

Poverty Rate