Appleton is a city located in Outagamie County, Wisconsin. Appleton has a 2026 population of 75,219. It is also the county seat of Outagamie County. Appleton is currently declining at a rate of -0.08% annually and its population has decreased by -0.49% since the most recent census, which recorded a population of 75,593 in 2020.
The median household income in Appleton is $80,483 with a poverty rate of 8.26%. The median age in Appleton is 37.5 years: 36.7 years for males, and 38.5 years for females. For every 100 females there are 99.1 males.
Data after 2023 is projected based on recent change
Overall: 37.5 years
Female: 38.5 years
Male: 36.7 years
There are 57,959 adults, (12,420 of whom are seniors) in Appleton.
Female: 37,689 (50.2%)
Male: 37,334 (49.8%)
The racial composition of Appleton includes 80.69% White, 6.62% Asian, and smaller percentages for Black or African American, other race, Native American, Native Hawaiian or Pacific Islander and multiracial populations.
| Race | Population ↓ | Percentage (of total) |
|---|---|---|
| White | 60,537 | 80.69% |
| Two or more races | 5,535 | 7.38% |
| Asian | 4,970 | 6.62% |
| Black or African American | 2,158 | 2.88% |
| Other race | 1,498 | 2% |
| Native American | 278 | 0.37% |
| Native Hawaiian or Pacific Islander | 47 | 0.06% |
Appleton 's average per capita income is $53,059. Household income levels show a median of $80,483. The poverty rate stands at 8.26%.
| Name | Median ↓ | Mean |
|---|---|---|
| Married Families | $116,139 | - |
| Families | $104,159 | $127,193 |
| Households | $80,483 | $119,940 |
| Non Families | $52,488 | $104,808 |
Average Income
Median Household Income
Poverty Rate