River Falls is a city located in Pierce County, Wisconsin. River Falls has a 2026 population of 18,545. River Falls is currently growing at a rate of 2.05% annually and its population has increased by 13.67% since the most recent census, which recorded a population of 16,315 in 2020.
The median household income in River Falls is $83,627 with a poverty rate of 15.06%. The median age in River Falls is 28.6 years: 31.1 years for males, and 26.9 years for females. For every 100 females there are 91.5 males.
Data after 2023 is projected based on recent change
Overall: 28.6 years
Female: 26.9 years
Male: 31.1 years
There are 13,829 adults, (1,941 of whom are seniors) in River Falls.
Female: 8,732 (52.2%)
Male: 7,987 (47.8%)
The racial composition of River Falls includes 93.45% White, and smaller percentages for Asian, other race, Black or African American, Native Hawaiian or Pacific Islander, Native American and multiracial populations.
| Race | Population ↓ | Percentage (of total) |
|---|---|---|
| White | 15,624 | 93.45% |
| Two or more races | 737 | 4.41% |
| Asian | 202 | 1.21% |
| Other race | 95 | 0.57% |
| Black or African American | 33 | 0.2% |
| Native Hawaiian or Pacific Islander | 15 | 0.09% |
| Native American | 13 | 0.08% |
River Falls ' average per capita income is $57,414. Household income levels show a median of $83,627. The poverty rate stands at 15.06%.
| Name | Median ↓ | Mean |
|---|---|---|
| Married Families | $122,381 | - |
| Families | $105,833 | $116,785 |
| Households | $83,627 | $99,677 |
| Non Families | $47,676 | $70,296 |
Average Income
Median Household Income
Poverty Rate