River Falls Flag

River Falls

County:
Pierce County
County Seat:
No
Area (mi²):
7.247
State:
Wisconsin

River Falls is a city located in Pierce County, Wisconsin. River Falls has a 2025 population of 17,373. River Falls is currently growing at a rate of 1.28% annually and its population has increased by 6.73% since the most recent census, which recorded a population of 16,277 in 2020.

The average household income in River Falls is $96,164 with a poverty rate of 17.29%.The median age in River Falls is 27.9 years: 29.9 years for males, and 24.5 years for females.

17.4K
Total Population
2,397
Density (mi²)
219 1.28%
Growth

River Falls Population

River Falls Population

Data after 2023 is projected based on recent change

Demographics

The racial composition of River Falls includes 92.65% White, and smaller percentages for Asian, Black or African American, other race, Native American, Native Hawaiian or Pacific Islander and multiracial populations.

Population by Race

Race
Population
Percentage (of total)
White15,14792.65%
Two or more races6774.14%
Asian2541.55%
Black or African American1180.72%
Other race890.54%
Native American410.25%
Native Hawaiian or Pacific Islander230.14%

River Falls Marital Status

OverallMalesFemales0%10%20%30%40%50%60%70%80%90%100%

Married

Widowed

Divorced

Separated

Never Married

Economics and Income Statistics

River Falls' average per capita income is $53,207. Household income levels show a median of $78,078. The poverty rate stands at 17.29%.

Families: A family includes the owner or renter of the home along with everyone related to them - whether through birth, marriage, or adoption. This includes relatives like spouses, children, parents, siblings, grandparents, and any other family members.
Households: A household includes all the people who occupy a housing unit (such as a house or apartment) as their usual place of residence.
Non Families: A nonfamily household is either someone living alone or when the owner/renter lives with people they aren't related to, like roommates.
Name
Median
Mean
Married Families$118,845-
Families$102,868$113,652
Households$78,078$96,164
Non Families$45,071$68,708

$53,207

Average Income

$78,078

Median Household Income

17.29%

Poverty Rate

Nearby Cities

Sources

  1. US Census State Population Estimates - Most recent state estimates from the Census Bureau's Population Estimates Program
  2. US Census County Population Estimates - Most recent county estimates from the Census Bureau's Population Estimates Program
  3. American Community Survey (2009 - 2013)
  4. Census QuickFacts
  5. Historical Populations of States and Counties (1790 - 1990)