River Falls is a city located in Pierce County, Wisconsin. River Falls has a 2025 population of 17,373. River Falls is currently growing at a rate of 1.28% annually and its population has increased by 6.73% since the most recent census, which recorded a population of 16,277 in 2020.
The average household income in River Falls is $96,164 with a poverty rate of 17.29%.The median age in River Falls is 27.9 years: 29.9 years for males, and 24.5 years for females.
Data after 2023 is projected based on recent change
The racial composition of River Falls includes 92.65% White, and smaller percentages for Asian, Black or African American, other race, Native American, Native Hawaiian or Pacific Islander and multiracial populations.
Race | Population | Percentage (of total) |
---|---|---|
White | 15,147 | 92.65% |
Two or more races | 677 | 4.14% |
Asian | 254 | 1.55% |
Black or African American | 118 | 0.72% |
Other race | 89 | 0.54% |
Native American | 41 | 0.25% |
Native Hawaiian or Pacific Islander | 23 | 0.14% |
Married
Widowed
Divorced
Separated
Never Married
River Falls' average per capita income is $53,207. Household income levels show a median of $78,078. The poverty rate stands at 17.29%.
Name | Median | Mean |
---|---|---|
Married Families | $118,845 | - |
Families | $102,868 | $113,652 |
Households | $78,078 | $96,164 |
Non Families | $45,071 | $68,708 |
Average Income
Median Household Income
Poverty Rate