Whitefish Bay is a village located in Milwaukee County, Wisconsin. Whitefish Bay has a 2025 population of 14,432 . Whitefish Bay is currently declining at a rate of -0.69% annually and its population has decreased by -3.34% since the most recent census, which recorded a population of 14,931 in 2020.
The average household income in Whitefish Bay is $208,063 with a poverty rate of 3.8%. The median age in Whitefish Bay is 40.3 years: 39.9 years for males, and 40.7 years for females. For every 100 females there are 97.7 males.
Data after 2023 is projected based on recent change
The racial composition of Whitefish Bay includes 84.22% White, 3.95% Asian, 3.59% Black or African American, and smaller percentages for other race, Native American and multiracial populations.
White (84.22%)
Two or more races (5.92%)
Asian (3.95%)
Black or African American (3.59%)
Other race (2.02%)
Native American (0.3%)
Race | Population | Percentage (of total) |
|---|---|---|
| White | 12,422 | 84.22% |
| Two or more races | 873 | 5.92% |
| Asian | 583 | 3.95% |
| Black or African American | 530 | 3.59% |
| Other race | 298 | 2.02% |
| Native American | 44 | 0.3% |
Married
Widowed
Divorced
Separated
Never Married
Whitefish Bay's average per capita income is $86,507. Household income levels show a median of $154,255. The poverty rate stands at 3.8%.
Name | Median | Mean |
|---|---|---|
| Married Families | $203,219 | - |
| Families | $191,181 | $243,460 |
| Households | $154,255 | $208,063 |
| Non Families | $62,917 | $80,821 |
Average Income
Median Household Income
Poverty Rate